The Truth About Licensing Your Art: 3 Myths Busted

When I started licensing my art, I quickly learned that many things artists stress over aren’t essential to succeed. Licensing your art is accessible without an enormous library, a licensing agent, or a huge social media following. Here’s the truth behind three common myths that hold artists back.

Myth #1: You Need a Huge Art Library to Start

Many artists assume they need a large portfolio to attract licensing opportunities, but that’s simply not true. You don’t need hundreds of pieces; around 15 thoughtfully crafted designs in your portfolio and even just 3-5 pieces to pitch to potential clients can be enough to start. Quality is far more important than quantity, as art directors want to see if your work resonates with their brand and customers. When I began, I didn't have a massive collection, yet I landed my first licensing deal by showcasing a small but cohesive selection. Focus on showcasing your best work that highlights your unique style, and build from there.

Myth #2: You Must Have an Art Licensing Agent

Art licensing agents can open doors, but they aren’t a necessity. Many artists successfully license their work by reaching out directly to art directors, saving a significant cut that agents would typically take. Licensing agents can take up to 50% of your earnings; if you’re confident in your outreach skills, doing it yourself can be incredibly rewarding. Building a connection with art directors allows you to learn directly about their needs and preferences. Email outreach may seem intimidating at first, but it’s one of the most empowering steps you can take to license your art.

Myth #3: You Need Thousands of Followers on Instagram

Social media followers can be beneficial but aren’t the be-all and end-all for licensing. When I first had my art in Target, I had fewer than 650 followers, and even today, I don’t have a huge following. My work has been featured at Target, Walmart, TJ Maxx, Hallmark, and Paper Source, proving that a strong portfolio matters more than social media clout. Licensing is about connection, style, and fit—not popularity.

Final Thoughts

The real secret to licensing success is focusing on your art, building connections, and being strategic. You don’t need to check every box that social media might suggest. Start where you are, with what you have. It’s the dedication to your craft and your understanding of the licensing world that will ultimately make the difference.

Let me show you how to license your art!

My 8-week program, Moodboard to Market, dives into the entire process—from honing your inspiration with a moodboard to developing a market-ready collection that sells. You’ll learn practical steps to connect with art directors, create a standout portfolio, and translate trends into saleable designs. Ready to make it happen? Sign up for the waitlist and be the first to know when enrollment opens.