Excelling in crafting trendy art & designs that catch the eye of retailers such as Target, TJ Maxx, & more!
ART SEEN AT
ART SEEN AT
What I Can Do For You
Illustration
I design custom illustrations—patterns, style guides, and more—for stationery, homegoods, gifts, and textile industries.
Art Licensing
I have an on trend library ranging from Christmas, birthday, and everyday designs for buyout or royalty.
Product Design
I specialize in trend forecasting, product development, and rendering, having designed over 1,500 retail products.
Branding
I create brand identities that help businesses stand out, drawing from 10+ years of design experience.
Fresh On Trend Creations That Convert
With over 10 years of experience under my belt, I’m thrilled to share my art is in amazing retailers like Target, Walmart, and HomeGoods! I offer custom illustrations, product designs, and branding for product based businesses.
Work With Me
Illustration
I offer licensing and custom illustration services tailored for surface design, packaging, supporting brand elements and other creative applications. Whether you're looking to enhance your products with unique patterns or develop eye-catching packaging, my illustrations can help bring your brand's vision to life.
I’ve done illustrations for a range of catagories including Surface Designs, Surface Patterns, Greeting Cards, Spot Illustrations, Illustration for Packaging, Iconography and more!
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• Licensing from my existing art library
• Buy Out or Advance Against Royalties
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• Custom artwork to meet your project needs
• Buy Outs or Advance Against Royalties
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Style guides empower brands to craft cohesive and compelling product assortments that resonate with consumers, fostering brand loyalty and enhancing market competitiveness. These guides serve as visual roadmaps that encapsulate a specific market trend and mood. Giving you clarity and direction to design product collections that align with targeted audience preferences.
What I provide:
• Trend Mood Board
• Color Palette Curation
• 4 Font Pairings
• 10 Spot Illustrations
• 3 Patterns
LET'S CHAT! SCHEDULE YOUR DISCOVERY CALL AND LET THE MAGIC BEGIN
LET'S CHAT! SCHEDULE YOUR DISCOVERY CALL AND LET THE MAGIC BEGIN
Product Design
Ready to make your products stand out to retailers such as Target, Walmart, HomeGoods, and beyond? Leverage my expertise and industry know-how to gain a competitive edge in the home goods, stationery, gifts, and textile retail sectors.
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Trend research in retail is crucial as it serves as a compass guiding businesses through the ever-evolving landscape of consumer preferences and market dynamics.
What we provide:
• Market research with invaluable insights into emerging trends, consumer behaviors, and competitor landscape
• Curated mood boards tailored to specific audiences
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Product renderings serve as powerful tools when pitching potential clients like Target, Walmart, and HomeGoods, offering a visually compelling preview of proposed designs. We expertly craft product renderings to precise size dimensions and incorporate past expertise in budget-friendly materials to provide a realistic representation of the final product.
What we provide:
• Product Development Concept Sketches
• Product Renderings in Illustrator
READY TO DIVE IN? GRAB A SPOT ON MY CALENDAR TO CHAT!
READY TO DIVE IN? GRAB A SPOT ON MY CALENDAR TO CHAT!
My aim is to instill you with confidence in your retail venture through strategic branding. Let's collaborate to shape a brand that fills you with pride and draws in customers and generates leads. A brand that will authentically mirror your identity and products, inspiring your consumer base to wholeheartedly invest in what you offer.
Branding & Web Design
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A compelling brand identity not only distinguishes your products from competitors but also resonates with consumers, fostering recognition, trust, and loyalty. Retailers are drawn to brands with a clear and cohesive identity as they signal professionalism, market readiness, and potential for customer engagement and growth.
What we provide:
• Primary Logo
• Secondary Logo & Brand Marks
• Patterns & Illustrations
• Color Palette
• Font Styling
• Image Direction
• Brand Guidelines
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A professional website serves as a virtual storefront, showcasing your products in an enticing and accessible manner, while also providing essential information about your brand and its ethos. Together, a strong brand identity and a polished website not only capture the interest of retailers but also signal readiness for partnership, instilling confidence in your business's potential for success in the retail landscape.
What we provide:
• Must go through Brand Identity Stage First
• Custom site design through Squarespace or Shopify
• Built with SEO in mind
• Responsive design for desktop & mobile
• Video tutorials & design templates to maintain your website
• Optional Site Copywriting
art available
for licensing
Check out my full catalog of art available for licensing with categories ranging from Christmas to everyday!
Need Answers? I’m All About Open Communication—Let’s Talk!
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To kick things off, just fill out the quick inquiry questionnaire and share your project idea with me. Once you're done, you’ll get an email to schedule a discovery call. We’ll chat about your vision, dive into your questionnaire, and see if we’re a perfect match for this creative journey together!
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Every project is unique, but here’s what you can always expect:
Kick-Off Meeting: We’ll discuss your objectives and ensure we’re aligned.
Moodboard or Black and White Sketch: I’ll create a moodboard or sketch to confirm we’re on the same page.
Detailing the Work: We’ll dive into the specifics and incorporate any necessary feedback.
Final Review: We’ll review the final assets together via email or in a meeting.
Final Delivery: I’ll hand off all the completed assets to you.
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Here’s a link to my investment guide, so you can easily see what my projects start at. After our discovery call, I’ll send you a proposal through Honeybook, where you can check out the details and choose any services you need. Then, you can review and sign my standard contracts and handle the invoice all in one convenient place!
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Fill out the quick inquiry questionnaire to let me know which piece of art catches your eye. After that, you’ll receive an email to schedule a discovery call with me. I’m looking forward to chatting about the details and answering any questions you might have!
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I can provide file formats in either raster or vector, depending on what suits your project best! My art licensing portfolio features a mix of both formats. If you’re interested in a specific piece and need it in a particular format, just reach out! I’ll get back to you quickly with the information you need, and we can go from there!
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My four-day work week gives me the chance to deliver high-quality designs while also making time for my family. This setup helps me keep a balanced workflow, so I can give your project my full attention during those workdays. I always strive to meet deadlines, but I know that unexpected things can pop up for both of us sometimes. That’s why I’m all about open communication and flexibility—we’ll work together to keep your project on track! And let’s be real, as a business owner and a mama, do we ever really have a day off?
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“Hollei's unique illustration style has helped secure new business with major retailers for our growing company, and I will absolutely work with Hollei in the future!”
Kristen, Craft-Rite Inc.
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“We worked with Hollei on a Netflix project, and her creativity was outstanding. Her innovative concepts and adorable illustrations brought our vision to life beautifully.”
Jessica, WeVeel & Paramont Global US
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"Hollei is talented & professional. I highly recommend her, she brings creativity & trend right designs for every project. Our collaboration has been a game changer for our business."
Ashley, Made For Retail
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"Hollei has exceptional talent for bringing ideas to life. I highly recommend Hollei to anyone in need of artwork and a seamless collaboration. I look forward to working with her again in the future."
Samantha, Elum Designs
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"Working with Hollei not only results in stunning visuals that captured our brand identity perfectly, but it is also an enjoyable and stress-free experience. She is a true joy to work with!"
Clarissa, Advertising Week
I specialize in art that translates into leads and drives product sales for your business. I believe your products should be unique and as trending as the clients and customers you want to attract!