An 8-week step-by-step program designed to help you create market-ready surface designs and pitch to clients, getting your art into your dream store.

You want to see your designs on products in stores like Target, TJ Maxx, and more but…

You’re unclear about the steps to get your designs noticed by major retailers.

You need guidance on creating cohesive, marketable collections.

You lack confidence in pitching your work to buyers.

You don’t know how to stand out in a competitive industry.

You struggle with translating inspiration into sellable designs.

Imagine in 8 weeks…

You create a collection that catches the eyes
of Art Directors

You confidently pitch your art to dream clients and land deals

Your designs are featured on the products you’ve always envisioned

You have a clear, repeatable process for designing and pitching

Introducing:
Moodboard to Market!

An 8-week course for artists & designers ready to create marketable surface designs & see their art featured in major retail stores.

Whether you're looking to enter the surface design world or need guidance on where to start when creating a collection, this course will equip you with the tools to translate inspiration into market-ready designs that sell.

Each Week You’ll Get:

Prerecorded Video Lessons

Each week, you'll receive a prerecorded video lesson that walks you through key concepts and strategies for creating and marketing your designs. Each lesson will be released each week allowing you to stay on task and follow along week by week.

Live Group Q&A
& Portfolio Reviews

Join our live group sessions every week for Q&A and portfolio reviews where you can get personalized feedback. These interactive sessions will give you the opportunity to ask questions, clarify concepts, and refine your designs with expert guidance.

Every week, you'll have practical tasks designed to help you apply what you've learned from the weekly lessons and make progress on your designs. These activities will keep you on track and motivated, ensuring you’re building your portfolio step by step.

Actionable Activities

Toolkits with Templates
& Worksheets

You’ll get access to helpful toolkits each week, packed with templates, worksheets, and resources to streamline your design process. These materials will make it easy to implement what you're learning and keep your creative projects organized.

You’ll become part of a vibrant community of artists who are all working toward similar goals. This supportive environment will inspire you, offer encouragement, and provide accountability to keep you moving forward in your creative journey.

Inspirational & Supportive Community

Hi I’m Hollei Anne Hayes!

When I first discovered surface design, I knew I wanted to share what I had learned so others could have an easier journey than I did. With over 10 years of experience and art in stores like Target, TJ Maxx, Hallmark and more, my goal is to help artists like you grow your surface design career and get your art into big box retailers. I truly believe every artist has a seat at the table, and I’m here to help make your dream a reality!

By the way, I’ve accomplished some pretty exciting things:

5 Years In Business

1,500+ Surface & Product Designs in Stores

10+ Years Design Experience

MY ART HAS BEEN SEEN AT

MY ART HAS BEEN SEEN AT

Hollei Anne Hayes from Hollei Anne Design Co a creative studio focusing on illustration, surface design, product design and brand design has had her designs seen in Walmart
Hollei Anne Hayes from Hollei Anne Design Co a creative studio focusing on illustration, surface design, product design and brand design has had her designs seen in Target

What Will I Learn Inside
Moodboard to Market?

Week 1

Introduction to Sellable
Surface Designs

Get to know the world of surface design, discover what makes your art sell, and start thinking about the types of clients and projects you’d love to work with.

Week 2

Moodboards
& Trend Spotting

Create your own moodboard, learn how to spot trends, and discover how to weave them into your designs to make them market-ready.

Week 3

Ideation, Brainstorming
& Sketching

Unleash your creativity as you brainstorm, sketch, and explore new ideas inspired by your moodboard, mixing up fun motifs and patterns.

Week 4

Refining Black & White Sketches for Collection Composition

Focus on polishing your black & white sketches to build a balanced, cohesive collection that’s ready to be colored.

Week 5

Jumping into Color & Exploring Illustrative Techniques

Play with color palettes and experiment with different techniques to bring your sketches to life, exploring the world of raster and vector artwork.

Week 6

Ensuring Consistency
in Your Collection

Make sure all your designs work together seamlessly, and get your files ready to wow clients with a polished, consistent collection.

Week 7

Applying Surface Designs to Products & Creating Mockups

See your designs in action by applying them to product mockups, showing how your collection will look on real products in the market.

Week 8

Marketing Your Work
& Pitching to Clients

Learn how to confidently pitch your collection to potential clients and agents, plus learn how to write cold emails that will get you noticed.

This isn’t a good fit for you if:

You’re still building your illustration
and pattern-making skills

You don’t have access
to Adobe programs

This course is perfect for artists who already have a bit of experience with illustration and pattern design. If you're just starting out, it might be helpful to focus on building your skills before jumping into this course.

This course uses Adobe software, so if you don’t have access to these programs, it could be tricky to follow along with some lessons and assignments.

You’re not currently focused on
surface design or art licensing

This course is all about creating surface design collections and pitching them to clients. If this isn’t your current focus, you may want to explore other options.

You're not able to commit
a few hours each week

This course requires 3-6 hours of work each week minimum. If you’re looking for something with a lighter time commitment, this may not be the best fit right now.

Moodboard to Market
Course Details

Launch Date:

February 2025 (Exact Dates to Come!)

LIVE Q&A:

Day & Time TBD
The calls will be hosted in the North American timezone either in the afternoon or early evening.

Time Commitment:

Course Structure:

Prerecorded video lesson released each week
plus a LIVE Q&A / Portfolio Review

3-6 Hours
Your success will depend on how much effort you put into the weekly activities and your participation in lessons and live Q&As.

Ready to jump into creating sellable art and pitching to clients, with the exciting possibility of seeing your designs in stores like Target, TJ Maxx, and more?

Moodboard to Market FAQs

  • I suggest setting aside at least 3-6 hours a week for this program. It’s up to you how much time you want to invest, but you’ll need about 1 hour to watch the video lessons each week, 45 minutes for the live Q&A call and portfolio reviews, and a few additional hours to complete the homework each week. The program moves quickly, with weekly lessons and tasks to help you stay on track and create a surface design collection to pitch to potential clients in just 8 weeks!

  • Once you enroll, you'll get instant access to the Welcome resources and Facebook Community. The first video lesson will be available on the Sunday of the program's start date, with new video lessons and resources released every week. The final video lesson will be available on the Sunday of Week 8 and the last live Q&A and Portfolio Review will be on the last Thursday of Week 8.

    The lesson content is released weekly to ensure you have plenty of time to focus on each step of the process as you go.

  • I’m sure you’re going to love this program and our amazing community, but if you need to cancel for any reason, you can get a full refund within 1 week of your purchase.

  • You’ll have access to all the program content for a full year after enrollment, and you’ll stay a part of the Facebook Community for as long as you like!

  • I recommend sticking to the weekly schedule so you can make the most of each lesson. We’ll be covering a lot of valuable content in a specific order that mirrors the design process that helped get my art into stores like Target, TJ Maxx, Walmart, and more! Keeping up with the group will enhance your experience during the live portfolio reviews and help you share your progress with the community. But don’t worry, life happens! If you need to take a break, you'll still have access to the program content for a full year.