Photocard Designs for Walgreens & More!

Project Scope: Graphic Design & Surface Design

The Challenge

I take great pleasure in designing photocards for renowned brands, including the ones showcased here for Walgreens, Walmart and Simply To Impress. Creating these photocards involves strategic thinking to enable customers to personalize them with their family photos and names. This process requires crafting visually appealing designs that resonate with a broad audience while ensuring functionality and ease of customization. I always find this to be a fun challenge!

The Goal

Each design needed to strike a balance between aesthetic appeal and functionality, allowing customers to easily add their own images and text while ensuring that the final product looked polished and professional. The goal was not only to create a variety of styles—ranging from festive and fun to elegant and understated—but also to consider different themes and occasions such as holidays, birthdays, and special milestones.

The Solution

I had to ensure that the designs adhered to each brand’s specific guidelines and marketing objectives, while also being user-friendly for customers who may not be design-savvy. The ultimate goal was to create photocards that would enhance personal connections and cherished memories, making them perfect for sharing with loved ones.

The Results

I’ve had over 15 photocards licensed by well-known retailers such as Walmart, Walgreens, and Simply To Impress! It brings me joy to know that my designs are used to celebrate milestone moments and treasured family memories. It’s incredibly meaningful to know my work is in homes, adding a personal touch to special occasions.

I’d love to design greeting and photo cards for your business!

With over a decade of experience in branding, illustration, and graphic design, I am confident in my ability to create your next bestselling card design. My extensive background has equipped me with the skills needed to understand market trends and customer preferences, allowing me to craft designs that resonate deeply with consumers.

I’ve had the privilege of seeing my artwork featured in major retailers such as Target, Walmart, TJ Maxx, Hallmark, Papyrus, and Paper Source, among others. Each collaboration has sharpened my creative process and expanded my understanding of what makes a design successful in today’s competitive marketplace. I am excited to bring this expertise to your project and help you create a card design that not only stands out but also captures the hearts of your customers!

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TJ Maxx Holiday Surface Patterns

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Sophia Lauren Photography Brand Identity