3 Strategies to Ensure Your Products Shine Above Competitors on Store Shelves
In today's competitive market, ensuring your products stand out on store shelves is crucial for success. Here are 3 effective strategies to help your products shine above the rest:
1. Create a Product Collection with a Style Guide In Mind
Many of the clients I’ve worked with have used a style guide to attract the attention of big box retailers because the huge retailers can easily see how a unified product collection could stand out in store (and sell!). This could be the crucial element your product-based business is missing!
What’s a Style Guide? A style guide includes a color palette, fonts, key icons, and patterns to create a cohesive look and feel for a specific trend. Adhering to a style guide is essential for creating a unified product collection that reflects your brand's identity or a particular trend. Presenting a consistently beautiful product collection in-store can visually make a significant impact.
I’ve helped many clients secure new partnerships with major retailers and brands through the use of style guides, including partnerships with Target, Netflix, Walmart, Michaels, TJ Maxx, and more. It's my number one recommendation!
2. Innovative and Beautiful Package Design
Packaging plays a vital role in how customers perceive your products. It's more than just a protective cover; it's an extension of your brand story. Consider these points for your packaging:
Intentional Design: Your packaging should feel purposeful and thoughtfully crafted. It should reflect the essence of your brand and the story you want to tell. For instance if you stand for sustainability use sustainable packaging. Sometimes packaging could be the number one reason why a consumer buys your product over another. For instance maybe your competitor is selling stickers in a poly bag but you packaged your stickers in a paper lunch box looking package design with a bunch of fruit stickers inside. Same cost, different format could be all you need to win a consumer.
Visual Appeal: Attractive packaging can be a major selling point. Use innovative designs, colors, and materials to create packaging that stands out. Bonus points if you use your style guide to help design packaging to be seasonally relevant! Nothing makes customers more excited than seasonal or limited edition packaging. It’s an easy way to refresh tried and true products.
3. Utilize Point of Sale Displays and Other Signage
Effective point of sale (POS) or point of purchase (POP) displays and signage can further enhance your product's visibility and appeal. Here are some ways to use them to your advantage:
Storytelling: Use POS and POP displays to convey your brand story. This can create a deeper connection with customers and encourage them to choose your product.
Promotional Displays: Highlight special offers or new products with eye-catching displays. This can drive impulse purchases and increase sales.
By implementing these three strategies, you can ensure your products not only stand out but also resonate with consumers, ultimately leading to increased sales and brand loyalty. Remember, a well-crafted product presentation can make all the difference in a crowded market.
I’d love to help support your product based business!
With over 10 years of expertise in product design, illustration, and retail branding, I have firsthand experience with what it takes for product-based businesses to secure partnerships with big box retailers like Target, Walmart, TJ Maxx, Michaels, and more. By leveraging trending illustration and product design, I've helped clients land significant partnerships, and I'd love to help your business achieve the same success!
