Target Hanukkah Collection
Project Scope: Art Direction, Surface Design, Style Guide Creation, & Product Design
Target's Bullseye Playground is a popular section located near the front of Target stores, offering a variety of affordable, seasonal, and trendy products. It features a mix of home decor, party supplies, toys, stationery, and other small items, priced at $1, $3 and $5. The items change frequently to reflect upcoming holidays, trends, and seasons, making it a go-to spot for shoppers looking for fun, budget-friendly finds. Bullseye Playground is known for its convenience, impulse buys, and ability to surprise shoppers with great deals on unique products.
The Challenge:
In the fast-paced world of the Bullseye Playground, where trendy designs and impulse buys dominate, manufacturers must frequently pitch both individual products and larger programs. My client, Made For Retail, was invited to contribute to the Hanukkah program for Bullseye Playground. Our task was to create a style guide that would establish a cohesive look and feel for the product designs I was developing for the program.
The Goal:
The Made For Retail team tasked me with helping secure space for the Hanukkah Program by creating a detailed style guide and a beautiful product collection. The style guide would lay the foundation for developing product designs that truly capture the essence of the holiday.
The Solution
I designed a comprehensive style guide incorporating a cohesive color palette, typography treatments, essential icons and illustrations, patterns, and fonts to be used on a variety of impulse Hanukkah products in the $1, $3 and $5 range. All of the art was created as vector art to be scaled and recolored easily. I drew everything in Adobe Fresco to maintain a hand drawn look while using vector brushes. After the style guide was approved I moved onto rendering 10 bins of products using the art from my style guide.
The Results
Target selected my style guide designed for Made For Retail for the entire Hanukkah Program, leading multiple manufacturers to adopt it for a cohesive look and feel across all products. This choice not only strengthened the visual identity of the program but also bolstered Made For Retail’s reputation and client loyalty through the recognition of the creative contributions their team and I provided. As a result, my designs we featured on various products, including pillows, tea towels, menorahs and more!
I’d love to craft style guides and product designs that will lead to sales for your product based business!
With over 10 years of design experience, including working with impulse retail programs like Target Bullseye Playground, I’m confident in my ability to help your business stand out. My artwork and product designs have been featured in top retailers such as Target, Walmart, TJ Maxx, Walgreens, Michaels, Hallmark, Paper Source, and more! Let’s collaborate to create designs that make an impact!
