Target Art Decor
Project Scope: Art Direction, Illustration, Surface Design, Product Design
Located at the front of Target stores, Bullseye Playground is a popular destination for budget-friendly, seasonal, and trendy products. It offers a rotating selection of home decor, party supplies, toys, stationery, and other small items, typically priced at $1, $3, and $5. The offerings change frequently to reflect upcoming holidays, trends, and seasons, making it a favorite spot for shoppers seeking affordable, fun finds. Known for its convenience and impulse buys, Bullseye Playground delights customers with unique products at great prices.
The Challenge
With Target Bullseye Playground's rapid turnover of trendy designs and impulse purchases, manufacturers are often tasked with pitching both individual products and full programs. While at Horizon Group USA, we faced the challenge of creating an innovative pitch for an Art Decor program. Our goal was to secure a program placement by presenting a fresh, creative approach to art decor that aligned with the ever-changing needs of Target Bullseye Playground shoppers.
The Goal
Work with the lead product developer to curate, art direct and illustrate 5 different collections based on trending themes for the Art Decor Program.
The Solution
The lead product developer handled the product assortment, while I focused on organizing the art into distinct categories and curating a balanced mix for the Art Decor Program. I divided the artwork into five key themes: pop culture, travel, nature/animals, modern abstract, and modern farmhouse. In addition to managing and art directing the creation of the artwork, I personally illustrated and hand-lettered half of the designs, ensuring a unique and diverse assortment that featured various artistic styles and perspectives. This approach resulted in a well-rounded and visually engaging collection.
The Results
Through close collaboration with the lead product developer and product designers, Horizon Group USA successfully secured the entire Art Decor Program for Target’s Bullseye Playground. The program became a standout success, resonating strongly with Target Bullseye Playground fans. Customers enthusiastically embraced the new art collections, sharing their finds and decor ideas across social media platforms. This buzz not only amplified the program’s visibility but also reinforced Horizon Group USA’s reputation for delivering trend-forward, eye-catching designs that capture the attention of shoppers and drive engagement.
I’d love to create surface and product designs that will help your business capture the attention of major retailers like Target!
With over a decade of design experience, including work on high-visibility programs like Target’s Bullseye Playground, I’m confident in my ability to make your brand stand out. My designs have been featured in leading retailers such as Target, Walmart, TJ Maxx, Walgreens, Michaels, Hallmark, Paper Source, and more. Let’s collaborate to craft eye-catching designs that resonate with consumers and get noticed by major stores.
