Target Calendars & Planners
Project Scope: Art Direction, Illustration, Surface Design
Bullseye Playground, found right at the front of Target stores, is a go-to spot for budget-friendly, trendy, and seasonal goodies. It’s always stocked with a fun mix of home decor, party supplies, toys, stationery, and more—all at super affordable prices like $1, $3, and $5. The selection changes often to match upcoming holidays, trends, and seasons, making it a favorite for shoppers looking for fun finds without breaking the bank. Known for its convenience and irresistible impulse buys, Target Bullseye Playground keeps surprising customers with unique products at unbeatable prices.
The Challenge
With the fast-paced turnover of trendy designs and impulse buys at Target Bullseye Playground, manufacturers are frequently challenged to pitch both individual products and full programs. During my time at Horizon Group USA, we took on the competitive task of developing a standout pitch for the highly sought-after Calendar & Planner program. Our objective was to secure this program by delivering fresh, on-trend artwork that would set us apart and resonate with Target’s style and audience.
The Goal
Create and art direct and assortment of styles to round out a collection of calendars and planners that speak to different customer choices in Target Bullseye Playground.
The Solution
I developed a comprehensive assortment of artwork featuring five distinct themes: floral botanical, pets, travel, colorful abstract, and modern minimalism. For each theme, I created tailored color palettes and original art pieces, ensuring they were visually cohesive and aligned with current design trends. Additionally, I organized the artwork and provided it to the product designers, making it easier for them to develop the collection effectively. This structured approach not only streamlined the design process but also ensured that the final products reflected a harmonious blend of creativity and market appeal.
The Results
Target awarded Horizon Group USA the entire Calendar & Planners program, and we were thrilled to have our innovative approach and designs recognized! This achievement showed how much trust and confidence Target had in our ability to create products that their customers loved. By securing the whole program, we had the chance to showcase our unique artistic vision and cater to the diverse needs of Target shoppers. This exciting partnership let us play a key role in shaping the offerings in this category, making the shopping experience even more enjoyable for Target’s customers with fresh, stylish, and functional calendars and planners.
I’d love to create surface and product designs that will help your business catch the eye of major retailers like Target!
With over ten years of design experience, including work on high-profile programs like Target’s Bullseye Playground, I’m confident I can make your brand shine. My designs have been showcased in top retailers such as Target, Walmart, TJ Maxx, Walgreens, Michaels, Hallmark, Paper Source, and more. Let’s team up to develop captivating designs that resonate with consumers and grab the attention of big-name stores!
