Learn, Create, & Succeed in Surface Design!

ART SEEN AT

ART SEEN AT

Hollei Anne Hayes from Hollei Anne Design Co a creative studio focusing on illustration, surface design, product design and brand design has had her designs seen in Walmart
Hollei Anne Hayes from Hollei Anne Design Co a creative studio focusing on illustration, surface design, product design and brand design has had her designs seen in Target

An 8-week step-by-step program designed to help you create market-ready surface designs and pitch to clients, getting your art into your dream store.

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LEARN MORE

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A sneak peek at some of the content from the 8-week Moodboard to Market course, covering the essential structure of how I create moodboards and plan surface design collections.

When I first discovered surface design, I knew I wanted to share what I had learned so others could have an easier journey than I did. With over 10 years of experience, my goal is to help artists like you grow your surface design career and get your art into big box retailers. I truly believe every artist has a seat at the table, and I’m here to help make your dream a reality!

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A Decade of Design Knowledge at Your Service

Blog
Why Every Artist Deserves a Seat at the Table: Encouragement for Aspiring Surface Designers
ArtGirlsDontGatekeep
Why Every Artist Deserves a Seat at the Table: Encouragement for Aspiring Surface Designers
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Why Trend Shopping is Essential for Surface Designers
Surface Design
Why Trend Shopping is Essential for Surface Designers
Surface Design
Surface Design
Why You Don’t Need to Switch to an iPad to Start Your Surface Design Career
ArtGirlsDontGatekeep
Why You Don’t Need to Switch to an iPad to Start Your Surface Design Career
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Why You Don’t Need a Huge Social Media Following as a Surface Designer
ArtGirlsDontGatekeep
Why You Don’t Need a Huge Social Media Following as a Surface Designer
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Key Categories Every Aspiring Surface Designer Should Have In Their Portfolio
ArtGirlsDontGatekeep
Key Categories Every Aspiring Surface Designer Should Have In Their Portfolio
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Understanding Buyout vs. Royalty in Surface Design and Art Licensing
ArtGirlsDontGatekeep
Understanding Buyout vs. Royalty in Surface Design and Art Licensing
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Why Every Surface Designer Should Use a Moodboard
ArtGirlsDontGatekeep
Why Every Surface Designer Should Use a Moodboard
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Manifesting Creative Dreams: My Project Goals for 2025
Personal Reflection
Manifesting Creative Dreams: My Project Goals for 2025
Personal Reflection
Personal Reflection
Reflecting on 2024: Highs, Lows, and Lessons Learned
Personal Reflection
Reflecting on 2024: Highs, Lows, and Lessons Learned
Personal Reflection
Personal Reflection
Trend Spotlight: Fierce & Fabulous Christmas
Trend Spotlight
Trend Spotlight: Fierce & Fabulous Christmas
Trend Spotlight
Trend Spotlight
Everything I Wish I Knew Before I Became a Surface Designer
ArtGirlsDontGatekeep
Everything I Wish I Knew Before I Became a Surface Designer
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Trend Spotlight: Harvest Toile
Trend Spotlight
Trend Spotlight: Harvest Toile
Trend Spotlight
Trend Spotlight
The Power of a Style Guide: How My Hanukkah Style Guide Lit Up Target Bullseye Playground
Recent Work
The Power of a Style Guide: How My Hanukkah Style Guide Lit Up Target Bullseye Playground
Recent Work
Recent Work
The Truth About Licensing Your Art: 3 Myths Busted
ArtGirlsDontGatekeep
The Truth About Licensing Your Art: 3 Myths Busted
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Trend Spotlight: Patchwork Pumpkins
Trend Spotlight
Trend Spotlight: Patchwork Pumpkins
Trend Spotlight
Trend Spotlight
How to License Your Art & Land Clients as a Surface Designer
ArtGirlsDontGatekeep, Surface Design
How to License Your Art & Land Clients as a Surface Designer
ArtGirlsDontGatekeep, Surface Design
ArtGirlsDontGatekeep, Surface Design
10 Ways to Cope with Mental Health Through Art
Personal Reflection
10 Ways to Cope with Mental Health Through Art
Personal Reflection
Personal Reflection
Raster vs Vector Graphics: Their Importance in Surface Design
Surface Design
Raster vs Vector Graphics: Their Importance in Surface Design
Surface Design
Surface Design
What is Surface Design and How I Became a Surface Designer
Surface Design, Personal Reflection
What is Surface Design and How I Became a Surface Designer
Surface Design, Personal Reflection
Surface Design, Personal Reflection
The story behind Hollei Anne Design Co.
Personal Reflection
The story behind Hollei Anne Design Co.
Personal Reflection
Personal Reflection
A Case Study: Kelly Harris CPA & Associates Brand Identity
Recent Work
A Case Study: Kelly Harris CPA & Associates Brand Identity
Recent Work
Recent Work
3 Strategies to Ensure Your Products Shine Above Competitors on Store Shelves
Product Design, Surface Design
3 Strategies to Ensure Your Products Shine Above Competitors on Store Shelves
Product Design, Surface Design
Product Design, Surface Design
A Case Study: Raymour & Flanigan Icon Rebranding
Recent Work
A Case Study: Raymour & Flanigan Icon Rebranding
Recent Work
Recent Work
What I learned (and loved!) at ICON12
Personal Reflection
What I learned (and loved!) at ICON12
Personal Reflection
Personal Reflection
3 Reasons Why a Product Style Guide is Your Secret Weapon for A Collection That Sells
Product Design, Surface Design
3 Reasons Why a Product Style Guide is Your Secret Weapon for A Collection That Sells
Product Design, Surface Design
Product Design, Surface Design
Trend Spotlight: Grandma’s Vintage Geese
Trend Spotlight
Trend Spotlight: Grandma’s Vintage Geese
Trend Spotlight
Trend Spotlight
From Pretty to Profitable: How to Make Your Surface Designs Sell
ArtGirlsDontGatekeep
From Pretty to Profitable: How to Make Your Surface Designs Sell
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Stitch Up a Trendy Christmas with the Quilted Christmas Trend!
Trend Spotlight
Stitch Up a Trendy Christmas with the Quilted Christmas Trend!
Trend Spotlight
Trend Spotlight
The Art of the Collection: Why Creating Cohesive Sets Will Elevate Your Portfolio (and Sales!)
ArtGirlsDontGatekeep
The Art of the Collection: Why Creating Cohesive Sets Will Elevate Your Portfolio (and Sales!)
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep
Where I Get Mockups For My Surface Designs
ArtGirlsDontGatekeep
Where I Get Mockups For My Surface Designs
ArtGirlsDontGatekeep
ArtGirlsDontGatekeep

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